Disney's head of streaming to become CEO of TikTok

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by Front Future 482 Views 0

  • 19 Might 2020
Kevin Mayer Image copyright Getty Pictures
Picture caption Kevin Mayer is stepping down as the top of Disney streaming providers to run TikTok.

Disney's head of streaming Kevin Mayer is stepping right down to develop into the boss of social media platform TikTok.

He has been named the chief government officer of TikTok and chief operating officer of ByteDance, the platform's Chinese mum or dad company.

TikTok, an app where users submit brief videos, has seen an explosion of progress since its US launch.

However that elevated reputation has led to scrutiny by the US authorities over its ties to China.

Mr Mayer might be answerable for ByteDance's "international improvement" including rising enterprise, gaming and music.

"I'm excited to help lead the subsequent part of ByteDance's journey as the corporate continues to broaden its breadth of products throughout each region of the world," Mr Mayer stated within the launch.

He will be the first CEO of TikTok.

US concern

TikTok has been downloaded more than 2 billion occasions on iOS and Android since it was launched globally in 2017. The app permits users to make videos up to 15-seconds lengthy with music in the background.

The coronavirus pandemic has helped increase its reputation additional with many customers making comical or musical movies of their quarantine experiences.

But having a Chinese dad or mum firm has fearful US politicians. A few of them have raised considerations about ByteDance permitting Chinese authorities censorship or knowledge collection on TikTok customers. Both are expenses ByteDance denies.

Disney success

At Disney, Mr Mayer oversaw the profitable launch of the companies streaming service, Disney Plus in November of 2019. The service had over 54 million subscribers by Might. He additionally managed the companies other streaming investments including Hulu, Hotstar, and sports streaming providers ESPN plus.

He was also thought-about a key figure within the firm's acquisitions of Lucasfilm, Pixar and Marvel.

Before Disney's former chief government Bob Iger stepped down from that position in February, Mr Mayer was seen as a attainable candidate to exchange him. Nevertheless, the position was given to Bob Chapek, head of parks, experiences and merchandise.

Mr Mayer can be becoming a member of ByteDance on 1 June.