Sir Martin Sorrell says Google must 'place ads in the right way'


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'Great concern' over Google ad placement
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Sir Martin Sorrell says Google should 'place advertisements in the best method'

20 March 2017 Final up to date at 14:53 GMT

Marks and Spencer has turn out to be the newest agency to tug its internet advertising from Google's platforms over fears it's showing subsequent to extremist content material.

Sir Martin Sorrell, the top of WPP; the world's largest promoting agency, advised the Radio 4's World at One that Google should now show they're extra in management "of the locations the place the adverts seem".

Sir Martin referred to as for a "white listing of applicable websites and a black record of inappropriate websites" the place advertisers' content material "wouldn't seem on the black listing".