Next to open magnificence halls in former Debenhams shops

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Next to open magnificence halls in former Debenhams stores

  • 7 Might 2020
Make-up counter Image copyright Getty Pictures

There will be a new identify in magnificence appearing at buying centres after the lockdown ends.

Subsequent has snapped up area in five former Debenhams stores to extend its on-line Magnificence idea to bricks and mortar.

The retail trend chain launched its beauty enterprise in 2018 and now presents 200 totally different manufacturers on-line.

"We're creating a new drive in magnificence retailing," stated Subsequent boss Simon Wolfson.

The new stores will open up in five Hammerson buying centres.

The shops can be situated at Bullring & Grand Central, Birmingham, The Oracle, Reading, Highcross, Leicester, Silverburn, Glasgow and Centrale in Croydon.

Subsequent stated it's also in discussions for a "small number" of further websites, because it continues to grow its beauty enterprise.

Replacing Debenhams

The sweetness halls from Subsequent will exchange Debenhams' beauty halls in Hammerson's centres while the property owner appears at opportunities to fill the opposite empty floors of the previous malls.

Subsequent stated the shops can be tailored to ensure that, once they open, they adhere to authorities social distancing tips and are protected for patrons and employees.

"That is an exciting alternative to deliver our online business to life," stated Mr Wolfson.

Amid the high road gloom, the well being and wonder sector is a brilliant spot.

In line with GlobalData, it's the quick rising sector in retail and is forecast to develop by 16.5% till 2023, thanks, partially, to Instagram influencers and YouTube vloggers as well as new brands and merchandise coming onto the scene.

A lot of retailers are getting in on the act. Subsequent began selling online magnificence gadgets in 2018. However in-store purchasing for magnificence merchandise nonetheless stays the go to choice for shoppers who like making an attempt out a brand new lipstick, for example, or getting some personal recommendation.

Next senses a chance to attempt something new. It also has the monetary confidence to be bold when others can't. It's an interesting transfer.

Retail analyst Richard Hyman stated the deal displays the differing fortunes of shops. "While Debenhams is dealing with an existential disaster - which it isn't going to survive - the menace to Next is manageable.

"That is as a result of it's higher run, on a much sounder footing, and has robust relationship with its clients." He stated that Subsequent's action is a "constructive opportunistic transfer".

Picture copyright Newscast
Image caption Subsequent has about 500 garments stores within the UK

Subsequent launched its Beauty enterprise online in 2018 together with Fabled by Marie Claire, then owned by Ocado.

It purchased Fabled from Ocado in July 2019 and now sells manufacturers resembling Estee Lauder, Clinique, Profit, Origins, The Strange, GHD, Dermalogica, Aveda, Illamasqua, Elemis, Burberry, By Terry, Rituals, L'Occitane, Bvlgari, Emporio Armani and Boss.

Difficult time

The deal is a boost to Hammerson, which noticed a £400m deal to promote seven UK retail parks collapse on Wednesday.

"This can be a actually challenging time for all of us, so it's actually encouraging to see robust, revolutionary manufacturers like Next work with us to plan for the longer term," stated David Atkins, Hammerson's chief government.

"This is one other instance of how we're re-purposing division store area and enhancing the purchasing expertise for shoppers."

It acquired planning consent to redevelop the Home of Fraser store at the Oracle, Reading in March and has secured Ireland's luxurious retail retailer Brown Thomas to exchange the House of Fraser unit in Dundrum Town Centre, Dublin.

"The Next deal is the appropriate choice not only for shoppers however for our communities extra broadly, as it'll create employment prospects and help local economies everywhere in the country," stated Mr Atkins.

Richard Lim, chief government of Retail Economics, stated cope with Hammerson marked the changing relationship between landlords and retailers as companies shut down and others protest towards high rents.

"The stability of power has shifted. Many retailers are taking a look at what's occurring within the retail property market and seeing it as a chance," he stated.