Next to open beauty halls in former Debenhams stores

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Subsequent to open magnificence halls in former Debenhams stores

  • 7 Might 2020
Make-up counter Image copyright Getty Photographs

There will be a new identify in magnificence appearing at purchasing centres after the lockdown ends.

Subsequent has snapped up area in five former Debenhams stores to increase its online Magnificence idea to bricks and mortar.

The retail style chain launched its beauty enterprise in 2018 and now presents 200 totally different manufacturers on-line.

"We're creating a new pressure in beauty retailing," stated Subsequent boss Simon Wolfson.

The new shops will open up in five Hammerson buying centres.

The shops will probably be situated at Bullring & Grand Central, Birmingham, The Oracle, Reading, Highcross, Leicester, Silverburn, Glasgow and Centrale in Croydon.

Next stated it's also in discussions for a "small number" of additional sites, as it continues to grow its magnificence business.

Replacing Debenhams

The sweetness halls from Subsequent will exchange Debenhams' beauty halls in Hammerson's centres while the property proprietor seems at opportunities to fill the opposite empty floors of the former department shops.

Subsequent stated the shops can be tailored to make sure that, once they open, they adhere to government social distancing tips and are protected for patrons and employees.

"That is an thrilling opportunity to deliver our online business to life," stated Mr Wolfson.

Amid the high road gloom, the well being and wonder sector is a brilliant spot.

Based on GlobalData, it's the fast growing sector in retail and is forecast to grow by 16.5% until 2023, thanks, partially, to Instagram influencers and YouTube vloggers as well as new brands and merchandise coming onto the scene.

A lot of retailers are getting in on the act. Subsequent started selling online magnificence gadgets in 2018. However in-store purchasing for magnificence products nonetheless remains the go to choice for shoppers who like making an attempt out a brand new lipstick, for example, or getting some private recommendation.

Next senses a chance to attempt one thing new. It additionally has the monetary confidence to be bold when others cannot. It's a captivating move.

Retail analyst Richard Hyman stated the deal displays the differing fortunes of shops. "Whereas Debenhams is dealing with an existential crisis - which it isn't going to survive - the menace to Subsequent is manageable.

"That is as a result of it is better run, on a much sounder footing, and has robust relationship with its clients." He stated that Subsequent's action is a "constructive opportunistic transfer".

Image copyright Newscast
Picture caption Subsequent has about 500 garments shops within the UK

Next launched its Magnificence enterprise online in 2018 together with Fabled by Marie Claire, then owned by Ocado.

It purchased Fabled from Ocado in July 2019 and now sells brands corresponding to Estee Lauder, Clinique, Profit, Origins, The Odd, GHD, Dermalogica, Aveda, Illamasqua, Elemis, Burberry, By Terry, Rituals, L'Occitane, Bvlgari, Emporio Armani and Boss.

Challenging time

The deal is a lift to Hammerson, which noticed a £400m deal to promote seven UK retail parks collapse on Wednesday.

"This can be a actually difficult time for all of us, so it is actually encouraging to see robust, progressive manufacturers like Next work with us to plan for the longer term," stated David Atkins, Hammerson's chief government.

"That is one other example of how we're re-purposing department retailer area and enhancing the buying expertise for shoppers."

It acquired planning consent to redevelop the Home of Fraser retailer at the Oracle, Studying in March and has secured Ireland's luxury retail store Brown Thomas to switch the Home of Fraser unit in Dundrum City Centre, Dublin.

"The Next deal is the proper determination not only for shoppers however for our communities extra broadly, as it should create employment prospects and help native economies everywhere in the country," stated Mr Atkins.

Richard Lim, chief government of Retail Economics, stated cope with Hammerson marked the altering relationship between landlords and retailers as companies close down and others protest towards excessive rents.

"The stability of energy has shifted. Many retailers are taking a look at what's occurring in the retail property market and seeing it as a chance," he stated.