Apple launches red iPhone 7 and video app

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Apple launches pink iPhone 7 and video app

Red iPhonePicture copyright Apple
Picture caption The purple iPhone 7 and seven Plus differ from different fashions in color solely

Apple has launched a purple model of its iPhone 7 and seven Plus in addition to a brand new video app for iOS.

The purple iPhone celebrates Apple's 10-year partnership with Red, an organisation that goals to fight Aids.

A video app for iOS, referred to as Clips, has additionally been revealed and can be launched with iOS 10.three, which is predicted to launch quickly.

One tech analyst recommended Apple was more and more making an attempt to affiliate its merchandise with moral beliefs.

All the cash raised by Purple - a enterprise initially based by U2 musician Bono and activist Bobby Shriver - goes to International Fund HIV/Aids grants.

Amongst different issues, these grants present testing and remedy for sufferers with the purpose of wiping out transmission of HIV.

Some income from gross sales of the telephones will go in the direction of Purple.

Apple was more and more branding itself as a pressure for "social good", instructed tech analyst James Moar, at Juniper Analysis.

"It's a approach of them type of beefing up that aspect of their enterprise," he advised the BBC.

Picture copyright Apple
Picture caption Inventive filters for pictures and movies proceed to be well-liked with customers

Apple additionally unveiled a brand new video app with playful options, comparable to stickers and filters, not in contrast to these made well-liked by Snapchat.

"Enjoyable results together with comedian e-book filters, speech bubbles, shapes and full-screen animated posters assist deliver out the character in movies made with Clips," Apple said.

"It's just like what Snapchat has tried to do with its spectacles [that have a built-in camera] - it's saying, 'Be again within the second'," stated Mr Moar.

"However I do not see it doing a lot past retaining present customers."

Apple additionally introduced a brand new iPad with a 9.7in (25 cm) display and an improved processor. Fashions within the UK will begin at £339, for a 32GB wi-fi solely model.

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